Post by account_disabled on Dec 30, 2023 3:53:20 GMT -5
A increase conversion rates. They allow the microinfluencer to connect with your brand more easily. Here is an example from the water brand Lacroix pasted image 0 1803 The company works with many influencers to promote its products and attract new customers. The influencer in this campaign only has 1000 followers. pasted image 0 1813 However the microinfluencers target group is very specific and thats why its worth it. Lacroix even developed its own hashtag for this influencer campaign . pasted image 0 1798 The influencer receives free products and the brand wins brand advertising on Instagram.
Almost all of the participating influencers have fewer than 10000 philippines photo editor followers. pasted image 0 1801 Why does the campaign work so well Because it seems real and authentic. The chosen influencers live the Lacroix lifestyle and embody the brand image. All are genuine and down to earth people. Profiles with over 1 million followers may look cool but the engagement is worse than the result of microinfluencers. Additionally most mainstream stars dont fit your brand. Do like Lacroix and develop a campaignspecific hashtag. The hashtag can start with your brand name to increase brand traffic and attract new customers. 2. Use usergenerated content The best usergenerated content campaigns work with microinfluencers.
The Hawaii Tourism Authority set new in January 2015 . pasted image 0 1809 The campaign revolutionized Instagram marketing. Vince Soliven Executive Creative Director of the Campaign said A social media star who is actually a normal consumer has a very special connection with the user. If this person has a special experience it is not staged or the result of a photo shoot that cost 5000. The photo was taken with a normal GoPro and the user thinks I can do that too. The Let Hawaii Happen campaign generated over 100000 posts in one year and reached 54 of traveling Americans Now the best part 65 of users who saw this campaign say they want to vacation in Hawaii next year. All thanks to the participation of local microinfluencers from Hawaii like Lindsey Higa pasted image.
Almost all of the participating influencers have fewer than 10000 philippines photo editor followers. pasted image 0 1801 Why does the campaign work so well Because it seems real and authentic. The chosen influencers live the Lacroix lifestyle and embody the brand image. All are genuine and down to earth people. Profiles with over 1 million followers may look cool but the engagement is worse than the result of microinfluencers. Additionally most mainstream stars dont fit your brand. Do like Lacroix and develop a campaignspecific hashtag. The hashtag can start with your brand name to increase brand traffic and attract new customers. 2. Use usergenerated content The best usergenerated content campaigns work with microinfluencers.
The Hawaii Tourism Authority set new in January 2015 . pasted image 0 1809 The campaign revolutionized Instagram marketing. Vince Soliven Executive Creative Director of the Campaign said A social media star who is actually a normal consumer has a very special connection with the user. If this person has a special experience it is not staged or the result of a photo shoot that cost 5000. The photo was taken with a normal GoPro and the user thinks I can do that too. The Let Hawaii Happen campaign generated over 100000 posts in one year and reached 54 of traveling Americans Now the best part 65 of users who saw this campaign say they want to vacation in Hawaii next year. All thanks to the participation of local microinfluencers from Hawaii like Lindsey Higa pasted image.